Gael Quality, Ltd.

Gael Quality, Ltd. is a provider of PC-based business improvement software solutions. They recently released Ygnius, a software tool that allows teams to quickly extract and capture the knowledge and experience of team members and allow teams to navigate, analyze and understand this information quickly to deliver measurably outstanding results. Gael Quality is also the developer of Q-Pulse, a Windows-based PC application for management systems such as ISO 9000 / ISO 14000 / QS 9000.

As the Customer Services Manager, Paul Callaghan is primarily interested in business solutions that strike a balance between the essential softer customer focus requirements of the organization and the harder, technology elements necessary to realize them.

Challenge
Gael Quality's need for a mass email product originated from the recent development and release of their new product, Ygnius, launched in January 2001.

Ygnius is available to customers as a fully functional 30-day evaluation, downloadable from their web site. One of the main sales and marketing requirements for this product was to manage a close level of contact with the customer during the 30-day evaluation period and build a relationship, which would, hopefully, result in the purchase of a license(s). With a forecast of thousands of downloads per month; it was obvious they would have to perform some form of automation to manage this.

Why Campaign?
" As part of the overall development process of this new product, we soon realized we also had to implement a new business model, introducing an integrated web and e-business approach to many aspects of the business including sales, marketing and support," said Paul Callaghan.

After testing several other mass email software programs, Gael Quality chose Campaign as the most robust program they could find with the ability to enter SQL queries into the program, and "write back" to a chosen database field.

Solution
By using Campaign software, and carefully developing projects to maximize contact with minimum effort, Gael Quality manages to maintain an ongoing presence with customers during the critical 30-day evaluation period of their software. Through careful management of customer responses to emails, they allow sales staff to focus on the customers that are keen to enter into dialogue and extend the personal touch that Campaign initially establishes.

Results
" The results speak for themselves. In 18 months, we now have a customer base of over 15,000 Ygnius users in over 90 countries and have exceeded our revenue targets. Campaign has been, and continues to be, an important tool in establishing and growing the customer base for Gael." – Paul Callaghan, Customer Services Manager

About Arial Software
Founded in 1993, Arial Software is widely considered the leading industry pioneer in permission email marketing software. The company's products are used by thousands of businesses, non-profits, associations and other groups to compose and send email newsletters and personalized messages directly to subscribers, customers, prospects and members.

If you are interested in a Campaign Enterprise email best practices case study, contact the Arial Software Media & Press Relations department here.