 |
The
strength of Campaign Enterprise email software
is in its solid features, many of which soon become
industry standards and all of which represent
leading-edge technology.
Here, Campaign features are highlighted with
their associated benefits.
| Feature |
Benefit |
| Fully
automated subscribe/unsubscribe, and hard/soft
bounce database writeback |
Software
automatically handshakes with your database
to instantly update email addresses which
have subscribed to your list, which have clicked
the unsubscribe link in your email, which
have bounced back because the address no longer
exists, or which have bounced back because
of mail server rejection. Instantly prevents
further email messages from accidentally going
out to addresses which have already clicked
on the unsubscribe link, a critical mistake
to make in permission email marketing. |
Automated
opened email tracking and Real Time Email
Response
Program automatically tracks when
emails are opened, and can be set to send
a responding email in real time, with virtually
no delay between customer request and the
information they receive from you.
|
Program provides
powerful reader interaction while keeping
your email list status fresh with real-time
updates to your source database. Automatic
tracking of opened email also lets you gauge
the response of your email messages in a timely
and accurate fashion. Real Time Email Response
allows you to quickly engage customer replies.
Other corporate applications such as instant
technical document retrieval, intra-company
policy and procedure distribution, or automated
technical support, are also available using
Real Time Email Response technology. Ask questions,
conduct simply surveys, and examine results
on a cumulative and individual basis. This
is the essence of permission email marketing! |
|
Dynamic
content
Campaign
Enterprise supports dynamic content, allowing
you to insert paragraphs, graphics, or other
elements in your email based on the interests,
preferences, demographics or previous click
behavior of each email recipient. Allows
the contents of an email message within
a single campaign to be altered based on
conditional merge fields. |
Build
each outbound email message in a way that
speaks to the interests of your subscribers
and maximizes your response. This technology
allows you to customize the content of your
email with unique graphics, text, or other
elements, based on individual recipient
criteria, on a record-by-record basis. If
you use a digital image in your email newsletter,
for example, Campaign can insert a different
picture for each group of recipients. Or,
if you have recipients in different countries,
you can insert a local phone number, based
on their location.
You can even
insert special offers, based on customer
behavior: if a group of customers hasn't
purchased from you in a while, you can insert
a special coupon exclusively for them. |
|
Supports
unlimited users, subscribers
Campaign
Enterprise supports and manages an unlimited
number of email subscriber lists and an
unlimited number of licensed users. Design,
define and send an unlimited number of campaigns,
or connect to an unlimited number of databases. |
Multi-user
editions of the software allow for multiple
users to launch multiple campaigns from multiple
locations at the same time. |
|
Unlimited
personalization
Expanded
tabs with enhanced personalization features
including the new dynamic content support
allows you to make emails more personalized
than ever before. |
Did you know
that personalized emails get a 50% better
response? Personalize all your outbound emails
with an unlimited number of elements from
your source database. Insert the subscriber's
name, preferences, or other details, directly
in the email message. |
Advanced
email segmentation
Segment email campaigns by demographics
or behavior: easily message any part of your
email list, segmentable by purchase history,
areas of interest, dates, demographics or
by any fields you have stored in your database.
|
Easily build
and maintain powerful permission email marketing
campaigns that speak directly to the interests
of your customers |
|
Bulletproof
email engine
Campaign
Enterprise uses a rock-solid email engine,
based on 10 years of research and development
by Arial Software. The Campaign email engine
is bulletproof and field-proven by high-volumes
of mailing activity from some of the world's
most successful corporations and organizations. |
Campaign
not only skips over bad email addresses before
trying to send, but it also recovers from
poorly-behaving SMTP servers and renegotiates
broken SMTP handshaking. Campaign will also
automatically recover from malformed email
addresses, and will even reconnect from pulled
Ethernet cables or phone lines. |
Extended
database compatibility
Software works directly with virtually
any database: MS SQL, Oracle, MySQL, Access,
and many others. No need to export or import
anything. |
Don't send
your valuable subscriber list to others. Keep
your data safe where it belongs: in your original
database! |
|
All
web-based software
Interface
is 100% web-based and can be remotely controlled.
Requires a static IP address allowing remote
access. |
Build and
manage all your email marketing campaigns
from any web browser, anywhere in the world.
Allow multiple users to login with no client
software installation needed. |
|
Multi-user
system
Program
can support an unlimited number of users,
and can assign individual levels of campaign
access, from read-only to campaign launch
and edit capability. |
Define passwords
and permissions for any number of additional
users (depending on which license you purchase).
Allow teams to work together on important
email campaigns. |
Automatic
writeback for bounces
Software
writes back to your database with hard bounces
and soft bounces. |
No
more wading through reams of email bounces:
Campaign Enterprise handles it for you,
automatically, in real-time. Email bounces
are instantly updated in your source database.
|
Feature
set selector
Selector customizes the program’s
interface to display either Basic, Intermediate
or Advanced features of Campaign. |
Allows users
to learn all of the features in Campaign in
degrees, by allowing the intermediate and
advanced features to remain hidden until needed.
Also allows experienced Campaign users to
display only the features they'll need for
specific campaigns. |
Unsubscribe
confirmation page
Automates the entire email unsubscribe process
with a separate verification page handling
unsubscribes in real time. |
Prevents
the accidental or unintentional unsubscribe
by reminding email recipients one final time
they are removing themselves from a list they
may have forgotten they subscribed to, or
simply didn't recognize as the source of the
email. |
New tabs
for clickthroughs, opens, and more
New tabs added to the interface display advanced
program features. |
Now
you can use Campaign’s advanced features
in easy-to-view layouts, making them more
accessible than before. |
|
Enhanced
server manager control
Users
are able to control many aspects of the
server portion of Campaign without being
on the server itself, including access to
enable/disable pop checking, debug
mode, and schedule checking. You can
also clear the status log list. |
Exercise
greater control over the Campaign server application
right from your web browser. You can easily
control status logs, pop checking, schedule
checking, and more. |
Instant
alerts from Arial Software
Receive technical tips, update advisories,
advance access to white paper reports, permission
marketing email tips, and more, directly
from the new “Alert Info” button. |
Allows users
to be updated immediately on any product updates,
service advisories, email delivery technical
advisories, and more. |
Supports
multiple users and campaigns
Licenses available for as many authorized
users of the software is needed. |
Users
operating from different locations can compose
email and launch campaigns simultaneously. |
User
and group security
Create groups, assign users to groups, and
assign various individual user access to
campaigns. |
Controls
user accessibility to pre-existing email
campaigns. User access can be designated
at differing levels, from read-only to full
editing and launching capability. |
Comprehensive
reporting
Advanced reporting features for clickthrough
response, bounces, unsubscribes, and A/B
message response. |
Allows for
a broadened use of the software for such applications
as customer surveys, real time technical and
product support, email message response rates,
and more. |
SMTP
authentication and mail server support
Software logs in to any SMTP server requiring
authentication. |
Supports
Microsoft IIS, MS Exchange, Post.Office, SendMail,
etc., with live data writeback. |
ODBC
database support
Reads any ODBC database. |
Supports
Microsoft Access, MS SQL Server, Oracle,
FoxPro, and all ODBC-capable enterprise
databases with real time handshaking. |
Database
preview
Displays a view of your database merge fields
before the actual merge, and without entering
the database program. |
Review of
database fields allows users to compose more
comprehensive email messages by visually confirming
the data they have available. |
Email
preview
Program enables you to view composed emails
before they're sent. |
Allows editing,
design changes and other information adjustments
before email goes out to thousands of your
subscribers. |
Test
message capability
Send a test email before launching the entire
campaign. |
Allows further
email message inspection before launching
entire campaign. Also offers a way to ensure
your email will make it through more stringent
mail delivery services like Hotmail.com and
America Online (AOL), by sending email through
an account you set up first. |
Database-driven
email attachment function
Allows the attachment of a single file to
be sent to all recipients, or for each recipient
to have a unique attachment. |
Personalized
email messaging taken a step further by assigning
unique attachments to email, based on individual
recipient criteria. |
Quick
list of other features available with all editions
of Campaign Enterprise
Basic Database Filter
Allows you to merge and send emails only to people
meeting certain database criteria.
HTML Content Type Support
Compose HTML emails with standard HTML tags, ASP,
Flash, etc.
Personalize Emails
Create personalized emails by merging your pre-defined
message "templates" with data from your
live databases.
Unlimited Number of Projects Supported
Work with an unlimited number of clients or projects.
Unlimited Number of Merge Fields Supported
Allows insertion of as many fields from the database
as you want. Include the recipient's name, numeric
data, text data, email address, or other data,
within your message.
Resilient Email Engine
Campaign not only skips over bad email addresses
before trying to send, it also recovers from poorly-behaved
SMTP servers and renegotiates broken SMTP handshaking.
Campaign will also automatically recover from
mal-formatted email addresses, and will even reconnect
from pulled Ethernet cables or phone lines.
Automatic Word Wrap
Wraps email messages in case your recipient email
client software doesn't automatically wrap.
Launch and Forget
Start your email campaign
and walk away. When you return in the morning,
all specified email will have been sent.
Scheduled Sending
Allows automatic scheduling of email campaigns
for launching on a daily, weekly, or monthly basis.
Global Database Definitions
Allows you to re-use your database connection
definitions among an unlimited number of different
projects.
A/B Messaging Capability
Alternates outgoing messages, allowing you to
gauge response and effectiveness between two different
messages.
CC: Email Ability
Send copies of all outbound mail to other email
recipients.
Database Write-Back
Allows you to set a field in the database to a
certain value when that person is sent an email.
Also supports numeric incrementing.
Custom X-Header Fields
Allows you to add any number of X-Header fields
to the outgoing email, including merge fields.
Used primarily for tracking email non-deliverables.
Adjustable Mail Sending Delay
Allows you to slow down Campaign's sending speed
to allow slow mail servers to "catch their
breath" and avoid overloading.
Supports Mail Server Names and IP Addresses
Within the mail sending configuration screen
Multiple Sending Profiles
Allows you to use unique Return-path, From, Reply-to,
and Errors-to email addresses for each project.
Built-in Message Editor
Lets you create and edit message templates right
in Campaign; or, simply cut and paste from your
favorite word processor.
Table Selection Support
Lets you choose which table or query you'd like
to use as a data source.
Advanced SQL Filter Tab
Provides low-level query language control for
those who want a more advanced interface to the
database. |
