FOR IMMEDIATE RELEASE

Industry-leading Campaign Enterprise email marketing software wins editor's choice award for functionality and speed

TUCSON, Ariz. (July 12, 2005) - The latest version of the popular enterprise-level email marketing software from Arial Software is being recognized this month by a leading technology magazine.

The editors of IT Week magazine praised Campaign Enterprise software for its functionality, intuitive interface, and its ease of use as a "marketing system," according to the awards review published in the June 27 issue of the magazine. IT Week editors also gave kudos to Campaign Enterprise's seamless communication with a variety of databases, including Access, SQL Server, Oracle and MySQL.

"If your website uses any of these databases for newsletter or information opt-ins and removals, this product easily updates those lists," the review said. "The software also integrates with your mail server system to assist in the care of bounce-back email addresses."

Version 9 of the field-proven email marketing software was released in January 2005, and was tested by the IT Week editors in April 2005. The Editor's Choice Award for Campaign Enterprise also appears in the July issue of IT Week's sister publication, Service Provider Weekly. IT Week has a weekly circulation of 75,000, and both magazines are published by Possibility Media. Service Provider Weekly is now in its fourth year, delivered electronically each week to over 20,000 subscribers.

"For the last 10 years, we've consistently improved the functionality and speed of our flagship product, Campaign Enterprise, and we appreciate the recognition this year," said Mike Adams, president/CEO of Arial Software. "Our customers have been giving us rave reviews about this newest version of the software. This technical media acknowledgment is especially welcomed, because we feel the technical side of this product is its strength."

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About Arial Software

Founded in 1993, Arial Software is widely considered the leading industry pioneer in developing permission email marketing software for sending email newsletters, campaigns, email coupons, and more. The company’s products are used by thousands of corporations, non-profits, online retailers and other groups to compose and send personalized messages directly to subscribers, customers, prospects and members. Arial Software customers include XM Satellite Radio, The Children's Place, DirtDevil.com, Terra Lycos, and more. More information can be found at http://www.arialsoftware.com.